Absolutely not. Our experts' conclusions are their own. We maintain a strict firewall between our editorial teams and our business operations to ensure our reviews are never influenced by manufacturers or retailers. Our reputation is our most important asset.

Our product review process involves thorough research, cross-referencing multiple sources for every product. This ensures that our reviews are thorough and fact-based, far more than the reviews you might see on certain e-commerce sites.

Our selection process is driven by a combination of market research, analysis of consumer interest, and reader requests. We aim to test the most popular and promising products in each category, including new market entrants and established top-sellers, to ensure our buyer's guides are comprehensive and relevant.

Our site is supported primarily through affiliate commissions. If you decide to purchase a product we recommend through one of our links, we may earn a small commission from the retailer at no extra cost to you. This model allows us to keep our content free and accessible while funding our experiment.

ChoiceScout is an experiment in AI automation. The automations that "write" our reviews start with market research, then actual retrieval of information from the internet, and finally are composed and published. A human reviews the content, but the website runs itself.

ChoiceScout was started to prove that something like a fully automated review aggregation site could work. We're happy to report that it does!